What is a Trademark?
A trademark is a way to identify a unique product or service that your business provides and to show customers who you are as a business. Contrary to popular belief, trademarks aren’t just logos but can also be for:
- Phrases (which can be fonts of your choosing)
- Sounds (Includes jingles)
- Aspects of packaging
- Smell
- A combination of these things
Benefits of Trademark
With the wide variety of things that can be included under trademarks, they’re essential in differentiating you from your competitors within your industry. Additionally, the value of your trademark increases as your business becomes more successful. Trademarks also have the potential to become operational overseas if you wish to expand internationally.
How we can help
Although trademarks can be a lot of things, they are not the same as patents, domains and company name rights which are other tools to protect your business. Getting a lawyer to differentiate between all these things and helping you protect your business the right way is essential, especially in cases where your registered or unregistered trademark is being used by another business.
Registering for a trademark and knowing how to classify your goods and services can be tricky the more diverse your business gets and so our team can assist you in your application to receive exclusive rights to your branding.
